Longstreet Clinic is now Georgia’s largest privately-owned multi-specialty practice hosting 19 medical specialties and multiple offices across northeast Georgia. Our agency has been a long-time partner of Longstreet Clinic and we have grown as they have grown. One of their fastest-growing specialties in the Clinic has been the organization’s Center for Weight Management. We’ve worked consistently to develop campaigns that would assist in their growth and the first quarter of this year was no different.

As you may know, football in the southeastern United States is second only to religion in popularity. With the continued rise in popularity of NCAA football in the region, specifically with the two-time National Champion Georgia Bulldogs, when a former Georgia Bulldog came to the clinic, we wanted to follow them on their journey.

Des Williams is a one-percenter – an alpha athlete good enough to earn a University of Georgia football scholarship, a successful business contractor, and a loving husband and father. Despite all the successes, there was one aspect of his life he could not seem to control, however: his weight. In this campaign, we followed Des on his weight loss journey from pre-surgery to post-surgery success. The elements shared here represent the entirety of this campaign including the landing page that can be found here: https://www.longstreetclinic.com/des/

Other Creative Samples