While we hope you enjoyed the presentation, we couldn’t let you leave without giving you access to a few tools from our marketing team. The documents and resources below provide you some initial guidance on how to tackle agile marketing on your own. Of course, if you need assistance in planning for 2025 and beyond, we’d love to be part of your marketing team.

Agile Resources

Agile marketing all starts with the Agile Marketing Manifesto. Read more about the history of the Manifesto and details on how it works here.

Business Case Template

Trying to put together a campaign and the necessary support? This brief template originally created by SmartSheet is a great resource to put together a business case for whatever marketing activity you’re trying to get approved.

Task Template

Also from SmartSheet is this simple template for task management. As a framework, agile marketing is built on the back of agile project management. Instead of pulling out the Gantt chart and plotting a schedule for the rest of the year, sprints are task driven and focused on how much you can actually get done over a period of time. It’s not about overwhelming you with work, but doing as much as you can within the time allotted – thus a “sprint.” This spreadsheet is a great starter tool for your agile planning.

Campaign Template

The last element from SmartSheet is this simple campaign template that shows you exactly how to piece together your goals, strategies, and tactics to actually meet your goal. It’s simple and helps you stay focused.

 

Other Resources

Intrigued by some of our other discussions?

Forum’s own marketing mix model started started from the template built by ReCast. You can read more and download the original template here.

Want to get really into data science and marketing? A student at Georgia Tech recently trained a neural network in R to forecast campaign performance. Does it work? I don’t know as I just saw this on Monday, 4/14/25. Is it cool? Absolutely. You can learn more and download a copy of the data repository here. 

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